What automated ads mean for advertisers
Automation

What automated ads mean for advertisers

7y Nelson Elliott

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?
Disruptive MarTech

The future of digital advertising: Where are marketers placing their bets f...

7y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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Q&A: GetIntent's George Levin on transparency in adtech
Display Advertising

Q&A: GetIntent's George Levin on transparency in adtech

7y Rebecca Sentance

Q&A: GetIntent's George Levin on transparency ...

George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...

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Is mobile news consumption killing the long-form article?
Content

Is mobile news consumption killing the long-form article?

7y Chris Camps

Is mobile news consumption killing the long-form a...

The way we consume news is evolving. More than ever, we’re using digital devices to scan daily headlines or read more in-depth pieces from our favouri...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

7y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Brand TLDs vs .com: why the world’s biggest brands are making the switch to their own web extension
Marketing

Brand TLDs vs .com: why the world’s biggest brands are making the switch to...

7y Tereza Litsa

Brand TLDs vs .com: why the world’s biggest brands...

New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them. Read More...

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What exactly is a marketing cloud, and do you need one?
Actionable Analysis

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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When 5G and VR collide, it will change the face of marketing and advertising
Insights

When 5G and VR collide, it will change the face of marketing and advertisin...

7y Simon Spaull

When 5G and VR collide, it will change the face of...

There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...

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Five trends to improve customer experience in 2017
Customer behaviour

Five trends to improve customer experience in 2017

7y Tereza Litsa

Five trends to improve customer experience in 2017

If your business is ready to improve its customer experience in 2017, here are our suggestions on the methods to focus on. Read More...

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Three ways that AI is enhancing the ecommerce customer experience
AI & Automation

Three ways that AI is enhancing the ecommerce customer experience

7y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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The 5 marketing trends top brands are tracking for 2017
Insights

The 5 marketing trends top brands are tracking for 2017

7y Nick Gregg

The 5 marketing trends top brands are tracking for...

As marketers plan for the year ahead, we’re highlighting the top trends for marketers for 2017, with intelligence tracked by Catalyst Alerts. Read Mor...

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Eight most important content marketing trends in 2017
Content

Eight most important content marketing trends in 2017

7y Tereza Litsa

Eight most important content marketing trends in 2...

It's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...

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Four predictions for email marketing in 2017
Email

Four predictions for email marketing in 2017

7y Ryan Phelan

Four predictions for email marketing in 2017

Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...

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Nine mobile trends to help you stand out in 2017 and beyond
Mobile

Nine mobile trends to help you stand out in 2017 and beyond

7y Gerald Murphy

Nine mobile trends to help you stand out in 2017 a...

The way we ask for information is changing. The way we optimise must change too. Read More...

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Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation
Disruptive MarTech

Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of i...

7y Guest Writer

Q&A: Quantcast's Amit Kotecha on why businesse...

Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...

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How do marketers measure up to digital transformation?
Leadership

How do marketers measure up to digital transformation?

7y Rebecca Sentance

How do marketers measure up to digital transformat...

As one of the industries on the front line of digital change, marketers know that they need to develop their digital capabilities in line with rapid c...

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Decoding Blockchain’s potential for brands
Blockchain

Decoding Blockchain’s potential for brands

7y Guest Writer

Decoding Blockchain’s potential for brands

Blockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...

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Five mobile must-haves to impact the customer journey this holiday season
Media

Five mobile must-haves to impact the customer journey this holiday season

7y Michael Della Penna

Five mobile must-haves to impact the customer jour...

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...

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The emergence of the voice UI and intelligent assistants
Disruptive MarTech

The emergence of the voice UI and intelligent assistants

7y Michael Della Penna

The emergence of the voice UI and intelligent assi...

Earlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...

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Can machines think, and what machine learning can teach us
Disruptive MarTech

Can machines think, and what machine learning can teach us

7y Janet Bastiman

Can machines think, and what machine learning can ...

One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too ...

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How the rise of user-generated content changes marketing
Marketing

How the rise of user-generated content changes marketing

7y Tereza Litsa

How the rise of user-generated content changes mar...

User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...

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Use of virtual reality reaches tipping point: stats
AR & VR

Use of virtual reality reaches tipping point: stats

8y Linus Gregoriadis

Use of virtual reality reaches tipping point: stat...

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according...

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Top trends marketers need to know for the holiday season
Ecommerce

Top trends marketers need to know for the holiday season

8y Tereza Litsa

Top trends marketers need to know for the holiday ...

Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...

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Just 36% of people entering the tech industry are women
Data insights

Just 36% of people entering the tech industry are women

8y Luke Richards

Just 36% of people entering the tech industry are ...

The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. This is accordi...

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How to become the intelligence thought leader for your organisation
Disruptive MarTech

How to become the intelligence thought leader for your organisation

8y Graham Charlton

How to become the intelligence thought leader for ...

For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its strategy remains r...

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Thought leadership as a strategy for innovation and growth
Disruptive MarTech

Thought leadership as a strategy for innovation and growth

8y Graham Charlton

Thought leadership as a strategy for innovation an...

The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and inn...

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