Star of popular MTV show Catfish, Nev Schulman, launched a wacky online campaign #Nev4Love, to raise money for LEAVE OUT VIOLENCE (LOVE); a charity dedicated to combatting violence in the lives of youth and their communities.
Nev is auctioning off some of his chest hair as an incentive to donate, along with a live-stream of him snipping it off.
Donations are accepted through GoRaff, a new cause marketing platform which raises awareness and money for charities using raffles, celebrity influence and entertainment brands.
The top reward is the chest hair, which one person who donates $20,000 will receive.
At the end of the fundraiser, one person will win a trip to the set of Catfish!
The contest will end on June 8.
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