CBS Brings Out the Big Guns for Innertube

CBS is stepping up the quality of its content, adding top shows to its lineup of Web video play Innertube the day after they air on TV.

Three flavors of “CSI,” “Survivor,” “Numb3rs,” “NCIS” and the new “Jericho” shows will be made available in the morning after their on-air debut, and will remain online for at least a month. Ads will be :15 to :30, unskippable pre-roll and possible mid-roll video ads.

This move follows in the footsteps of NBC and ABC in tying its online efforts to its top TV shows. CBS had held off on adding new shows to the Innertube lineup while it worked out deals with TV affiliates, but it’s not sharing any details of the outcome of those talks.

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