CBS CEO Moonves Says Interactive Media is Now

Leslie Moonves, president and chief executive officer of CBS, made a what could be considered a profound comment at his Consumer Electronics Show (CES) keynote in Vegas this week

LesMoonves.jpgLeslie Moonves, president and chief executive officer of CBS, made a what could be considered a profound comment at his Consumer Electronics Show (CES) keynote in Vegas this week. He says that CBS basically gets it and that “there’s no such thing as old or new media anymore. We’re just media.”

To prove his point, he brought out not only his usual raft of stars and content creators like Anthony Zuiker, creator of CSI: Crime Scene Investigation, and Jennifer Beals, from Showtime’s The L Word, but he also brought out the formerly “new media” guns of Linden Lab Founder and CEO Philip Rosedale and Chad Hurley, co-founder and CEO of YouTube.

Rosedale showed off Linden Lab’s Second Life virtual world, and promised a Star Trek area to be created for Second Life with CBS’ help. Hurley meanwhile announced a YouTube contest to get video posters time on CBS during the Super Bowl next month. The “15 Seconds on CBS” challenge winners will be chosen by CBS from submissions on YouTube.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource