CBS Launches Ads on ‘Free 411’ Service

CBS launched a campaign with ad-supported directory assistance provider 1-800-FREE411. These free listings look-up services, of which there are a few now, allow advertisers to target based on query type just as search marketing platforms do, though I doubt there’s much of that going on with CBS’ effort, which promotes the fall lineup of shows. The spots play just before a caller is presented with the phone number they requested. You can hear them here. The network calls the campaign part of an “Outernet” strategy.

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