CBS launched a campaign with ad-supported directory assistance provider 1-800-FREE411. These free listings look-up services, of which there are a few now, allow advertisers to target based on query type just as search marketing platforms do, though I doubt there’s much of that going on with CBS’ effort, which promotes the fall lineup of shows. The spots play just before a caller is presented with the phone number they requested. You can hear them here. The network calls the campaign part of an “Outernet” strategy.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more