CBSSports.com Goes Social with Facebook for March Madness
College basketball is ramping up for next month's NCAA March Madness tournament, and CBSSports.com is getting ready for the action too with a deal with social networking site Facebook
College basketball is ramping up for next month's NCAA March Madness tournament, and CBSSports.com is getting ready for the action too with a deal with social networking site Facebook
College basketball is ramping up for next month’s NCAA March Madness tournament, and CBSSports.com is getting ready for the action too with a deal with social networking site Facebook.
CBS Sports and its CBSSports.com Web site hasn’t been shy about experimenting with online and interactive components when it comes to promoting sports events like the March Madness tournaments. Next month it will run much of its coverage online for the sixth year in a row, but this year it will also host an NCAA March Madness Brackets application on Facebook. The application will allow Facebook members to make predictions on winners for each round and share them with friends, and will also link to tournament coverage from CBS Sports, CSTV, CBSSports.com and NCAA.com, according to the company. CBS will also offer a mobile component that will include a “Smack Talk Wall” and team rankings.
Considering how rabid some fans can be about March Madness, I wouldn’t be surprised to see a lot of Facebook friends linking to this new application and then being brought over to CBSSports.com’s coverage for some additional online advertising page views.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article