More NewsCDNOW Debuts Three New Commercials

CDNOW Debuts Three New Commercials

Music retailer CDNOW and its ad agency Hampel/Stefanides areairing three new TV commercials as part of an ongoing campaign that debutedduring the telecast of the 1999 Grammy Awards.

Music retailer CDNOW and its ad agency Hampel/Stefanides are airing three new TV commercials as part of an ongoing campaign that debuted during the telecast of the 1999 Grammy Awards.

The new spots are appearing on cable networks MTV, VH1 and Country Music Television. Spending was not disclosed.

Hampel/Stefanides developed the ad campaign to highlight how personal the CDNOW (CDNW) experience is, where each consumer can create his or her own music Store. In each of the commercials, directed by music video and commercial director Mike Bennion in conjunction with Curious, the narrators describe their journeys through various eras and genres of music.

CDNow is in the process of merging with Columbia House, a club-based direct marketer of music and videos, which is owned equally by Sony and Time Warner.

Hampel/Stefanides, founded in 1993, was acquired last fall by Envoy Communications Group. Clients include Castrol Motor Oil, National Discount Brokers, Aer Lingus, BASF Corp. Altec Lansing Technologies, PhoneFree.com and Steve Madden Shoes.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts