More NewsCDnow Extends Grammy Promotion to Radio Ads

CDnow Extends Grammy Promotion to Radio Ads

CDnow Inc. in Jenkintown, PA launched anew March promotion following its successful Grammy promotion, whichgenerated record traffic and orders. Consumers may purchase music withsavings of up to 30% through March.

CDnow Inc. in Jenkintown, PA launched a new March promotion following its successful Grammy promotion, which generated record traffic and orders. Consumers may purchase music with savings of up to 30% through March.

CDnow said it will support the storewide promotion with increased marketing expenditures, including a significant radio advertising campaign. Spending was not disclosed.

Founded by twin brothers Jason and Matthew Olim in 1994, CDnow offers more than 250,000 music-related items and claims to be five times the size of an average record store.

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