CDnow Extends Grammy Promotion to Radio Ads

CDnow Inc. in Jenkintown, PA launched a new March promotion following its successful Grammy promotion, which generated record traffic and orders. Consumers may purchase music with savings of up to 30% through March.

CDnow said it will support the storewide promotion with increased marketing expenditures, including a significant radio advertising campaign. Spending was not disclosed.

Founded by twin brothers Jason and Matthew Olim in 1994, CDnow offers more than 250,000 music-related items and claims to be five times the size of an average record store.

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