CampaignsCelebrity-endorsed HUVr hoverboard hoax video goes viral

Celebrity-endorsed HUVr hoverboard hoax video goes viral

Don't believe everything Tony Hawk and Moby say, kids - hoverboards aren't real! Despite this, HUVr's latest video campaign, which sees a number of celebrities zoom around on fake hoverboards, has racked up over 3 million views in 48 hours, leading us to question both science as well as our own existence.

Don’t believe everything Tony Hawk and Moby say, kids – hoverboards aren’t real! Despite this, HUVr’s latest video campaign, which sees a number of celebrities zoom around on fake hoverboards, has racked up over 3 million views in 48 hours, leading us to question both science as well as our own existence.

With a strong nod towards some classic Back To The Future moments (they even reel out the one and only Christopher Llyod aka Doc Bronn), the guys behind the viral marketing campaign have succeeded in creating a fun campaign that’s definitely fooled a fair number of silly open-minded internet users.

User @WastelandSki tweeted: “World’s first HOVERBOARDS! Tony Hawk wouldn’t lie to us… would he?” with ‏@IraisFaura excitedly exclaiming “Finally! The Back to the Future Hoverboards Are Real. Coolest thing EVER!!!”

Viewers such as WeakPuppet however were slightly realistic about the funny tech claims made in the video, asking (in what looks like great pain): “Why are you playing with my dreams? Why are you doing this to me?”

A specialised HUVr location app has also been launched alongside the ‘product’ and is reportedly available on iPhone and Android devices. Some suspecting journos from Gawker have guessed the video is secretly a hint regarding a possible new Back To The Future film, or reckon the location-based app is actually what the team is really trying to flog.

UPDATE: Apparently it was all a rouse by the Facebook-like hungry guys at Funny or Die! Ah, what people will do for a few more social media comments!

Related Articles

What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

1y Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

1y Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

1y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

1y Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

1y Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

1y Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

1y Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

2y Al Roberts