Centrino 'Duo' Effort Merges Real and Virtual Worlds
A programmer is midway through a 72-hour stay in two store windows, one on Fifth Avenue and another in Second Life.
A programmer is midway through a 72-hour stay in two store windows, one on Fifth Avenue and another in Second Life.
Intel has placed a “Second Life” programmer in a Fifth Avenue store window for 72 hours with the charge of creating a virtual version of her own settings. The “Live without boundaries” event promotes Intel’s Core 2 Duo processor.
“People are virtually living on their laptops,” said Intel Mobile Marketing Communications Manager Jodi Geniesse. “To take that to the extreme, we have someone living on her laptop.”
The person living on her laptop is Versu Richelieu (at least that’s her name in game space), a virtual builder with a company called Millions of Us, which works with businesses that want to participate in virtual worlds like Second Life. Richelieu is in the midst of a 72-hour stay in the narrow storefront of DataVision in New York City. The event coincides with the Digital Life consumer show run by Ziff Davis. Through the show and overall promotion, DataVision is offering $100 off any Centrino Duo notebook.
Richelieu’s exploits, both online and off, are being streamed to nyclivewindow.com. In addition to hosting side-by-side streams from a Web cam focused on the window and her avatar “Second Life,” the site links to Intel technology information and other relevant sites.
In the confines of a store window and three days Richelieu used her Centrino Duo to virtually build the street, buildings, cars, people and even details down to the litter on the streets that she saw outside her window. She called in help from other members of the virtual world; a DJ played music, a few helped program the scene, others congregated by the window much like in the real-world Fifth Avenue location. A group also showed up to dance to the music as the buildings and other scenery went up in the background.
Richelieu also ordered food on the Internet and could talk to her friends using Skype. The Centrino Duo laptop in her possession will handle all these tasks until Sunday at 8 am, when the stunt ends.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article