Real estate company Century 21 has launched C21 Social Xchange, a platform it says will help its franchises to communicate and engage with their spheres in conjunction with licensing and co-marketing agreements with Google, Google AdWords, and video creation software company Videolicious.
With C21 Social Xchange, Century 21 says its sales associates will be able to tap into “comprehensive social media marketing, communications, and advertising tools.”
The agreements with Google provide Century 21 sales associates in the U.S. with a license for Google’s social tools and a program to help them get started on Google AdWords Express, a “quick and easy way to advertise local businesses on Google,” Century 21 says.
This will give agents and brokers access to content, allow them to schedule posts, and offer templates for social media promotions, a rep for the company says.
In addition, Century 21 System members in the U.S. will have access to an enterprise-level license with Videolicious.
The Videolicious mobile app enables agents and brokers to “create professional-quality video productions [for listings or social channels] and post to YouTube in seconds,” Century 21 says.
Videolicious says users choose the content and Videolicious combines video clips, photos, and sound to “make a powerful, professional-quality video…without the work.”
“Real estate is a people business, and today many business relationships begin online,” says Century 21’s chief marketing officer Bev Thorne in a statement. “The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence.”
Century 21 says it is the “franchisor of the world’s largest residential real estate franchise sales organization” with approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories with more than 103,000 independent sales professionals.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?