Josh James, founder and former CEO of Omniture, is leaving Adobe less than a year after the software manufacturer purchased his measurement and analytics firm for $1.8 billion.
James’ departure was quietly announced in a press release listing a number of executive moves at Adobe. He will be succeeded by Brad Rencher, who was previously VP of business operations for the Omniture unit. James will leave Adobe by the end of July.
Omniture’s business now accounts for about 10 percent of Adobe’s revenue, according to the release.
“With Omniture, Josh built the industry’s first integrated online marketing suite as an intelligent platform to optimize online business initiatives,” said Shantanu Narayen, Adobe president and CEO, in the release. “Further, he provided the leadership to ensure that we exceeded our timelines and milestones for the integration of Omniture into Adobe.”
In March, Omniture struck a deal with Facebook that enabled marketers to buy and measure Facebook media through Omniture’s search campaign management platform.
It’s unclear whether James has taken a role with another firm.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content.
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.