Web 2.0 on steroids? Maybe. Hopefully, without the added hormones.
Watching the Tuscan Whole Milk user reviews pile up has been something of a spectator sport here at ClickZ HQ all week.
Current total: 765.
Many of the submissions are funny enough to…well, to make milk shoot out of your nose.
Impact on sales? No idea.
Brand buzz? No question about it.
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