The site will be devoted to the familiar ChannelSeven topics with a European focus.
“With 14 million users, Western Europe currently accounts for 18.4% of the worldwide Internet audience, and it is currently experiencing the hyper-growth of Internet services that the U.S. experienced last year,” said Mara Lipacis, editor-in-chief of ChannelSeven.com.
“Europeans and U.S.-based multinationals have been asking us to provide greater coverage of the emerging European market. We decided that the best coverage would come from European professionals themselves. Ch7Europe.com will provide editorial from European-based agencies and professionals that is of interest and value to the global Internet community.”
Correspondent Agencies for Ch7Europe.com include: Kabel New Media GmbH, Hamburg, Germany; NetlinQ Groep, Amsterdam, The Netherlands; Web Concept S.A., Paris, France; Area Internet Publicidad, Barcelona and Madrid, Spain; Reset, London, U.K.; Werbal, Bern, Switzerland; TMP, Copenhagen, Denmark; Suxess, Vienna, Austia; MediaCom, Copenhagen, Denmark; BrandMedia, Madrid, Spain; InterAd, London, U.K.; and Europemedia, Amsterdam, The Netherlands.
Advertising sales support will be provided by ChannelSeven.com in the U.S. and the WebService Group Denmark in Europe.
“For the past year we watched and learned from the U.S. industry, largely by reading ChannelSeven.com,” said Andrei Puhov, CEO of the WebService Group and the Editor of Ch7Europe.com. “Now we have something to say. By drawing upon our collective experiences and expertise, we can drive this industry forward, rapidly.”
Ch7Europe.com will be teaming with eMarketer.comto research and fully analyze the European Internet industry. Ch7Europe.com and eMarketer.com said they plan to release a study of the European Internet industry in early 1999.
In addition to the online network, ChannelSeven.com serves its core audience with printed publications, special industry events, a speakers bureau, and subscription-based email newsletters. The network includes ChannelSeven.com, TurboAds.com, Ad-Guide.com, NewsBeat, Spotlight, Ad/Insight, eMarketer.com, the ChannelSeven Narrowcast Newsletter, and the eMarketer.com Newsletter.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.