More NewsChad Stoller Departs Organic for File Sharing Start-up

Chad Stoller Departs Organic for File Sharing Start-up

Executive director of emerging platforms is second exec this year to leave agency for a tech start-up.

Chad Stoller has left Omnicom’s Organic to take a marketing role with technology start-up Drop.io.

Drop provides private online spaces for consumers, entrepreneurs and small business looking to store files or share them with a limited number of people. The company, which was founded less than a year ago, creates URLs for its customers that are invisible to search engines or other indexing technology. Users can upload sound files, text documents or any other digital data to the sites and then provide the unique URL to whomever they want to share it with.

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“People want to be able to share information, but they don’t want to have to rely on social networks to do it,” said Stoller. “Drop puts sharing and control back in the hands of the user.”

Stoller will take over as VP of marketing for Drop. He described his role as “promoting the company, project evangelism, business development and consumer marketing.”

The company, which is based in Brooklyn, has already raised nearly $4 million in funding. Its basic service is free of charge, but small businesses and others with large files pay a fee.

Stoller, a former ClickZ columnist, was executive director of emerging platforms at digital shop Organic. He becomes the second top executive to leave the Omnicom agency this year, and the third in recent memory to do so for a technology start up. Mark Kingdon surrendered the Organic CEO role in April to take the same position with Linden Labs, which created the virtual world Second Life. Chief Experience officer Troy Young also left Organic in July of 2006 to join video publishing platform VideoEgg as chief marketing officer.

While at Organic, Stoller contributed a weekly column to ClickZ, which he suspended in January of this year.

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