More NewsChange.gov: Obama Brings Webroots Mojo to Transition Planning

Change.gov: Obama Brings Webroots Mojo to Transition Planning

Have you seen Change.gov yet? We at ClickZ spent some time yesterday playing around with the site, which is the official online destination of president-elect Obama's administration

change-gov.jpgHave you seen Change.gov yet?

We at ClickZ spent some time yesterday playing around with the site, which is the official online destination of president-elect Obama’s administration. It would seem BarackObama.com and My.BarackObama.com have been retired — at least until 2012.

A few questions raised by the new online presence:

  • Is this a marketing or a government site? To the best of our knowledge, Change.gov marks the first time a major candidate has created a site for transition planning. A sober undertaking, right? Yet there are some promotional flourishes here, such as an a blog, an e-mail sign-up, even a countdown-to-inauguration clock. That’s pretty close in spirit — if not in intent — to those Bush countdown clock keychains.
  • The supporter database: Can you take it with you? Political operators have wondered what will become of Obama’s immense list of supporters. More to the point, what’s to become of their e-mail addresses and mobile phone numbers? What of the Twitter account and its 121,000 followers? Will he tell them about this site? And what will he do with the e-mail addresses he’s collecting on the Change.gov site?
  • Does Obama’s administration really want to know what you think? Thousands of posts have been created at My.BarackObama.com, the multi-user blogging portal with around 1.5 million registered users. Now our future President is soliciting involvement again, by asking Change.gov visitors to Share your vision and Share your story. What happens to all those voices, posts and stories? Maybe they’ll be taped to the White House fridge, to be doted on proudly at midnight-snack time.

    What are your thoughts?

  • Related Articles

    How to measure a multi-channel marketing strategy

    Digital Marketing How to measure a multi-channel marketing strategy

    1m Tereza Litsa
    The future of retail: How IoT is transforming the retail industry

    Digital Transformation The future of retail: How IoT is transforming the retail industry

    2m Diana Maltseva
    GDPR: The role of technology in data compliance

    Data & Analytics GDPR: The role of technology in data compliance

    9m Clark Boyd
    What companies can learn from the We-Vibe lawsuit about the Internet of Things

    Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

    1y Al Roberts
    Has advertising arrived on Google Home?

    Media Has advertising arrived on Google Home?

    1y Al Roberts
    Target is the top retail digital marketer, so why is it struggling?

    Ecommerce Target is the top retail digital marketer, so why is it struggling?

    1y Al Roberts
    YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

    More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

    1y Al Roberts
    YouTube is getting rid of 30-second unskippable pre-roll ads

    Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

    1y Al Roberts