Change4Life brand due to be revamped
In a move to reach more adults and ethnic groups, The Change4Life anti-obesity marketing initiative is due to be revamped.
In a move to reach more adults and ethnic groups, The Change4Life anti-obesity marketing initiative is due to be revamped.
According to Marketing Week, the body managing the initiatives GBP55m marketing budget, Public Health England (PHE), has issued tenders for a Change4Life creative partner and a partnership agency. PHE intends to provide mobile apps and online tools, and share data with its partners.
Sheila Mitchell, marketing director at PHE, says: “We’re not moving wholly away from the existing creative vehicle, however it’s been three years since we made any major changes to it. We’re going to be taking the brand into new subject areas and feel we need to apply new energy and new creativity to the brand in order for it to work.”
