DoubleClick launched an upgrade to its multi-channel campaign tracking tool to match client promotions to specific consumer and sales channels.
Enhancements in ChannelView 2.0 include the ability to track sales across six new channels. DoubleClick clients can now identify whether a promotion was acted on in a retail store, outlet store, and catalogue or gift registry. The upgrade also adds more effective tracking for email, search and affiliate campaigns, the company said.
ChannelView clients include Restoration Hardware, J.Crew, National Geographic and the Metropolitan Museum of Art. The product first launched in January, 2002.
“The version 2.0 release expands the capabilities of ChannelView in order to manage the increasing complexity of multi-channel marketing,” said John Black, senior product manager for the company’s Abacus division.
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