More NewsChannelView Goes 2.0

ChannelView Goes 2.0

DoubleClick's cross-channel analytics platform now breaks out various retail sales metrics.

DoubleClick launched an upgrade to its multi-channel campaign tracking tool to match client promotions to specific consumer and sales channels.

Enhancements in ChannelView 2.0 include the ability to track sales across six new channels. DoubleClick clients can now identify whether a promotion was acted on in a retail store, outlet store, and catalogue or gift registry. The upgrade also adds more effective tracking for email, search and affiliate campaigns, the company said.

ChannelView clients include Restoration Hardware, J.Crew, National Geographic and the Metropolitan Museum of Art. The product first launched in January, 2002.

“The version 2.0 release expands the capabilities of ChannelView in order to manage the increasing complexity of multi-channel marketing,” said John Black, senior product manager for the company’s Abacus division.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts