Chapters, HomeProject.com Sign Marketing Agreement

HomeProject.com Monday announced a deal with Chapters Online to sell a broad selection of leisure, entertainment, home, and garden products from the HomeProject.com Web site.

HomeProject.com is an e-business marketplace focused on the $180 billion home and garden improvement market.

Its Web site offers homeowners advice on how to plan, design, visualize, and successfully complete home improvement projects.

“Through this agreement with Chapters Online, HomeProject.com will be able to offer homeowners a wide range of products,” said Henry Lach, executive vice president of HomeProject.com.

“The many resources available through Chapters Online will be of tremendous value to our customers.”

The Chapters.ca Web site features millions of book, music CD, video, DVD, and software titles, as well as consumer electronics from around the world at Canadian prices and with a unique focus on products of interest to Canadians.

Chapters Online will also be a major sponsor of HomeProject.com, and therefore be promoted through advertising, co-marketing, and promotions on the site.

Do-it-yourself books and home renovation guides continue to rank high among the top selling book categories online.

“Our products are an excellent complement to the services provided by HomeProject.com,” said Tony Rodrigues, Chapters vice president, Home and Garden.

“They will help guide home improvement enthusiasts through their home and garden projects.”

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