Chevrolet’s Team Monte Carlo, a division of General Motors Corp., is the sole sponsor of Motorsports 98, a custom Web site on auto racing from Hachette Filipacchi New Media.
Hachette Filipacchi New Media is the publisher of Car and Driver Online and Road and Track Online. Spending was not disclosed.
Motorsports 98 offers complete race results from NASCAR, IRL, CART, NHRA, Formula 1, and the Craftsman Truck series, plus a “fantasy league” that allows participants to build their own NASCAR Winston Cup fantasy team. The fantasy league competition offers a first prize of a trip to next year’s Daytona 500 auto race.
Jim Docherty, president of Hachette Filipacchi New Media (HFNM), said Motorsports 98 is a welcome complement to HFNM’s auto-related Web sites, including Car and Driver Online and Road and Track Online on America Online. “We’re very pleased to be working with Team Monte Carlo on this project,” Docherty said. “It’s a sign of how seriously both we and Chevrolet take the sport of auto racing.”
The launch of Motorsports 98 coincides with the Team Monte Carlo Thunder Tour, a free collection of exhibits, show cars, and “hands-on” attractions traveling across the U.S. throughout 1998 to selected NASCAR races and Chevrolet dealerships.
Hachette Filipacchi New Media says it is the largest content provider to America Online, with 23 available titles, including AOL versions of Elle, Mirabella, George, Family Life, Woman’s Day, Popular Photography, Road & Track, Stereo Review, Home, and Met Home. HFNM also publishes several Web sites, including those for Elle, Car and Driver, Eating Well, and Premiere.
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