Who says consumer choice is all about media? KFC is trying to tap into the phenomenon with a concept called “The Flavor Station,” a New York Times (subscription) story reports.
“We’re really talking to the iPod generation that wants its own music, wants to be in control and create its own playlist,” the paper quotes CMO Scott Bergren as saying.
To that end, there’s a Web site at chooseyoursauce.com. The campaign, and the site, were created by KFC agency Foote Cone & Belding Worldwide (Chicago).
Somehow it’s all very reminiscent of another fast food campaign of yore. How could you forget Burger King urging you to “Have it your way”?
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