Chitika’s progression from its mini-mall and Facebook API ad unit concepts to the next level with a user-initiated video ad unit that has tabs for users to scroll through social features such as leaving comments, ratings, and sending the ad to a friend. It helps that the example is cute USB flash drives by mimoco. The ones that look like kubrick block-style figures. The product is attractive, the video well produced, but will advertisers buy the unit?
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