Chrome OS: Validation for Interactive Ad Community

With the announcement last night that it will launch a lightweight OS optimized for Web apps that run on Netbooks, Google has set its sights on a future that's already become reality for many Web professionals

With the announcement last night that it will launch a lightweight OS optimized for Web apps that run on Netbooks, Google has set its sights on a future that’s already become reality for many Web professionals. In that future, the browser is the de facto OS, running connected e-mail, productivity apps, and other chores while leaving only odd jobs (albeit important ones) such as security for the system software to handle.

“It’s our attempt to re-think what operating systems should be,” wrote Google exec Sundar Pichai in a blog post late yesterday.

For the interactive marketing community, the move is a validation of what they’ve always known. If Chrome OS finds traction with hardware makers, it will bring the universal digital ad platform — the browser — to the forefront of the user experience. Of course that shift has by and large already taken place, with the exception perhaps of e-mail, and in particular business-based e-mail. Indeed, one impact of the shift to lightweight, browser-driven computing hinted at by Google’s new move is that B2B marketers could find it easier to run messaging campaigns.

But the company has a long road to walk before it can deliver on that promise.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource