More NewsChrysler CMO Steps Down

Chrysler CMO Steps Down

Deborah Wahl Meyer has stepped down as Chrysler's CMO after a 16-month stint. Steven Landry, executive vice president of North American sales, marketing and Mopar parts and service, will assume responsibility for brand marketing, media and events, advertising, interactive and customer relationship management, according to a report on autonews.com. As CMO, Meyer had allocated 30 percent of the auto manufacturer's marketing budget to digital initiatives

Deborah Wahl Meyer has stepped down as Chrysler’s CMO after a 16-month stint.

Steven Landry, executive vice president of North American sales, marketing and Mopar parts and service, will assume responsibility for brand marketing, media and events, advertising, interactive and customer relationship management, according to a report on autonews.com.

As CMO, Meyer had allocated 30 percent of the auto manufacturer’s marketing budget to digital initiatives. A major campaign during her tenure was the Dodge Ram Challenge, an online video reality competition, directed by Hollywood’s Tony Scott.

The struggling automaker is about to receive a $4 billion federal loan while it looks for ways to cut costs and fend off bankruptcy.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts