Deborah Wahl Meyer has stepped down as Chrysler’s CMO after a 16-month stint.
Steven Landry, executive vice president of North American sales, marketing and Mopar parts and service, will assume responsibility for brand marketing, media and events, advertising, interactive and customer relationship management, according to a report on autonews.com.
As CMO, Meyer had allocated 30 percent of the auto manufacturer’s marketing budget to digital initiatives. A major campaign during her tenure was the Dodge Ram Challenge, an online video reality competition, directed by Hollywood’s Tony Scott.
The struggling automaker is about to receive a $4 billion federal loan while it looks for ways to cut costs and fend off bankruptcy.
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