More NewsChrysler Invites People to “Ask Dr. Z”

Chrysler Invites People to "Ask Dr. Z"

Not content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com , aimed at improving the company's image by giving it a human face

drz.jpgNot content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com, aimed at improving the company’s image by giving it a human face. On the site, users will be able to pose questions to DaimlerChrysler Chairman Dieter Zetsche.

Ads across all media — interactive advertising includes AOL, MSN and Yahoo — will include the AskDrZ.com URL. It’s unlikely you’ll miss this campaign, as it’ll appear on network and cable TV; in mass-market magazines like People; in national and local newspapers; and on radio in the top 50 markets.

The effort launches in conjunction with an employee pricing summer sales program.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts