Chrysler launched a film competition using Activision’s “The Movies” game. Called Chrysler in The Movies: Virtual Film Competition.” CiTM launches during the 2006 Sundance Film Festival, and includes a symposium sponsored by The Creative Coalition.
Filmmaker hopefuls will create two to three-minute films that include Chrysler’s Pacifica, Crossfire, Chrysler 300 and PT Cruiser autos, which have been integrated into Activision’s game. Films will be judged by a celebrity panel. The top ten will be screened at a virtual film premier during the video game industry’s trade show, the Electronic Entertainment Expo (E3) in May.
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