Moe’s Southwest Grill, a fast-casual franchise serving Southwest cuisine, is sponsoring #CincodeMoes, a Cinco de Mayo burrito deal and accompanying photo initiative that has resulted in a roughly 10 percent bump in Facebook fans and Twitter followers.
Since the beginning of the #CincodeMoes promotion on April 5, the brand says it has gained 28,000 Facebook fans for a total of 282,000, and 1,500 Twitter followers for a total of 17,000.
In order to participate in the photo-sharing campaign, fans must purchase a 32-ounce bobblehead cup at one of Moe’s 500 locations. As the name implies, the cup features the image of a bobblehead from the neck down – male on one side, female on the other. Participants must take photos with their faces on top of the cup – turning themselves into bobbleheads – and post them to Facebook, Twitter, or Instagram with the hashtag #CincodeMoes.
According to a Moe’s rep, as of Wednesday, fans have uploaded 285 bobblehead images to Instagram and Twitter so far. There is no reward for fan participation other than being highlighted in one of the brand’s online galleries.
Bobblehead photos are also on Pinterest, but a Moe’s rep says the #CincodeMoes Bobblehead Pinterest board is a compilation of the photos that have been posted to Twitter and Instagram.
A Moe’s rep says Cinco de Mayo is the brand’s busiest day of the year and this year marks its first system-wide promotion.
“It gives us the opportunity to engage with customers in a fun way, takes the in-store experience and extends it to online, and generates excitement leading up to our signature event, Cinco de Moe’s,” the rep adds.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more