The initial offline branding and advertising efforts developed by CHB will be backed by an estimated budget of $10 million to $15 million, the company said, and will include TV, radio, print and outdoor.
“CHB’s impressive creative presentation demonstrates their insight into women and speaks to the wide variety of savvy female consumers that Women.com Networks targets,” said Fran Maier, senior vice president of marketing.
Modem Media.Poppe Tyson, Women.com’s online agency, will continue in that role.
Women.com offers 19 editorial content channels, a range of interactive services and tools, online shopping, a newsstand of women’s magazine sites including Redbook, Good Housekeeping and Cosmopolitan, as well as access to communities.
Citron Haligman Bedecarre was the largest independent advertising agency in San Francisco, until it announced recently that it was joining the EURO RSCG Worldwide agency network. CHB clients include Sony computers, iOwn.com, Horizon Organic Dairy, Eddie Bauer, PocketMail.com and The Good Guys.
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