ClassicYears.com, a site aimed at the over 50 crowd that’s set to launch this fall, this week signed Brady mom and NBC Later Today host Florence Henderson to be its spokesperson.
Henderson joins the ranks of celebrity spokespeople talking up Internet companies, a trend sparked by Priceline.com‘s hiring of Star Trek actor William Shatner.
The company, which goes up against competitors like MyPrimeTime.com and ThirdAge.com, is aiming to capture an audience of baby boomers — a demographic group that controls the majority of wealth in the US.
Categories that will be covered at ClassicYears.com’s debut include: keeping up, staying close, taking part, and having fun.
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