close

Strategy

Innovation

Insights

Stats & Tools

    ClassicYears.com Snags Florence Henderson as Spokesperson

    ClassicYears.com, a site aimed at the over 50 crowd that's set to launchthis fall, this week signed Brady mom and NBC Later Today host FlorenceHenderson to be its spokesperson.

    Author Date published May 23, 2000 Categories

    ClassicYears.com, a site aimed at the over 50 crowd that’s set to launch this fall, this week signed Brady mom and NBC Later Today host Florence Henderson to be its spokesperson.

    Henderson joins the ranks of celebrity spokespeople talking up Internet companies, a trend sparked by Priceline.com‘s hiring of Star Trek actor William Shatner.

    The company, which goes up against competitors like MyPrimeTime.com and ThirdAge.com, is aiming to capture an audience of baby boomers — a demographic group that controls the majority of wealth in the US.

    Categories that will be covered at ClassicYears.com’s debut include: keeping up, staying close, taking part, and having fun.

    Subscribe to get your daily business insights

    More about:

    Whitepapers

    US Mobile Streaming Behavior
    Whitepaper | Mobile

    US Mobile Streaming Behavior

    5y

    US Mobile Streaming Behavior

    Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

    View resource
    Winning the Data Game: Digital Analytics Tactics for Media Groups
    Whitepaper | Analyzing Customer Data

    Winning the Data Game: Digital Analytics Tactics for Media Groups

    5y

    Winning the Data Game: Digital Analytics Tactics f...

    Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

    View resource
    Learning to win the talent war: how digital marketing can develop its people
    Whitepaper | Digital Marketing

    Learning to win the talent war: how digital marketing can develop its peopl...

    2y

    Learning to win the talent war: how digital market...

    This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

    View resource
    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2m

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource

    Related Articles

    A blueprint to selecting visuals that boost SEO in a TikTok-centric world
    Brand experience

    A blueprint to selecting visuals that boost SEO in a TikTok-centric world

    10m Matthew O'Such

    A blueprint to selecting visuals that boost SEO in...

    Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

    View article
    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
    Advertising & Promotion

    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

    1y Team ClickZ

    Ray-Ban and AEG's winning formula: Music festivals...

    How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

    View article
    It's not about you: A content planning framework to avoid self-obsession
    Content

    It's not about you: A content planning framework to avoid self-obsession

    2y Yolanda Valery

    It's not about you: A content planning framework t...

    In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

    View article
    How an EPL Club increased brand trust in their betting sponsor by 262%
    Brand awareness

    How an EPL Club increased brand trust in their betting sponsor by 262%

    2y Benjamin Broomfield

    How an EPL Club increased brand trust in their bet...

    Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

    View article
    Why domain-level “intent” can mislead the buyer journey analysis
    Digital Marketing

    Why domain-level “intent” can mislead the buyer journey analysis

    3y Bret Smith

    Why domain-level “intent” can mislead the buyer jo...

    There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

    View article
    Three trends challenger brand marketers need to know
    Digital Advertising

    Three trends challenger brand marketers need to know

    3y Keen

    Three trends challenger brand marketers need to kn...

    Top-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...

    View article
    Data integration: the key to omnichannel marketing
    Analytics

    Data integration: the key to omnichannel marketing

    3y Jeremy Chan

    Data integration: the key to omnichannel marketing

    Omnichannel marketing presents an opportunity to marketers but requires better use of data Read More...

    View article
    The importance of accurate keyword difficulty scores
    Data

    The importance of accurate keyword difficulty scores

    3y Semrush

    The importance of accurate keyword difficulty scor...

    The dark horse your business needs to outperform competition and win at search Read More...

    View article