British newspaper The Sun is giving away ads on its online jobs board in what it describes as an attempt to combat rising unemployment levels in the U.K. As part of its Get Britain Back to Work campaign, The News Corp.-owned tabloid is allowing employers to place recruitment ads completely free of charge through its Magdex-powered employment portal. According to paid content, ads are also available for readers themselves to pitch their wares to prospective employers.
Given current conditions in the classified display market this could be a smart move – potentially securing The Sun a decent chunk of the market in time for if and when the sector eventually does pick up again. Ultimately though, it looks like one in a long line of efforts from the tabloid daily to ‘boost national morale’ for PR purposes, but it should help generate traffic nonetheless.
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