Chicago-based newspaper consortium Classified Ventures launched NewHomeNetwork.com, an ad site for newly constructed homes.
NewHomeNetwork.com “harnesses the promotional power of local newspaper advertising as well as a nationwide network of popular newspaper Web sites to drive buyers to home builders’ online advertising,” the company said.
NewHomeNetwork.com will be available in 25 markets nationwide by early February, and is being rolled out to Classified Ventures’ more than 140 affiliate newspaper communities this year. The site currently lists new homes and communities from more than 2,500 builders and developers–more than 300,000 home sites in 7,300 builder communities.
“Our goal is to provide the richest, most relevant selection of new homes and related decision support tools and information for home buyers in every market where NewHomeNetwork.com operates,” said David Israel, president and chief executive officer of Classified Ventures, the e-commerce business formed by eight large newspaper companies to develop new and expanded classified advertising and information services online.
Home builders can choose among advertising programs that will enable them to feature floorplans, elevations, pictures or virtual tours of their models, as well as builder profiles, community and school information and other informational services.
Each of Classified Ventures’ more than 140 affiliate newspapers has committed to promote NewHomeNetwork.com with a half page of advertising per week and banner advertising on their Web sites.
Separately, Classified Ventures named Daniel J. Donaghy as senior vice president and general manager of real estate. Prior to joining Classified Ventures, Donaghy accrued more than 18 years experience in print and online advertising at The New York Times Co.
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