Clear and Conspicuous Opt Outs
E-mail opt-out mechanisms must be ’clear and conspicuous,’ according to CAN-SPAM. Eight ways to do just that.
E-mail opt-out mechanisms must be ’clear and conspicuous,’ according to CAN-SPAM. Eight ways to do just that.
CAN-SPAM calls for email opt-out mechanisms to be “clear and conspicuous.” Last time, I wrote about the customer service and CAN-SPAM implications for unsubscribe wording in email but only briefly touched on the actual opt-out process.
Today, I’ll discuss opt-out processes by sharing my top subscription system gripes — the most annoying unsubscribe issues I’ve encountered.
And don’t, under any circumstances, send a message containing just a cryptic error message and number. I am not familiar with your software and don’t wish to be.
E-mail marketing is about choice. Recipients decide what email they’ll accept and how often. Though none of us want to see our lists shrink, the least we can do is make unsubscribe process painless for those who want to be removed.
Until next time.
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