ClickRewards Membership Reaches One Million

San Francisco-based Netcentives Inc., a developer of loyalty, direct-marketing and promotion programs, said its ClickRewards Shopping Network has reached one million members.

According to a survey conducted by NFO Research, ClickRewards members spent an average of $434 online in non-travel related goods and services over the past year, the company said. Sixty-five percent of these active online shoppers are more likely to buy from Web sites that offer ClickMiles for their purchases, the survey found.

“ClickRewards members are motivated shoppers who are invested in the currency of frequent flyer miles,” said West Shell III, president and chief executive officer of Netcentives.

The study also looked at how members are redeeming their rewards, and found that 62 percent of respondents shop at participating ClickRewards network sites for the ClickMiles, while 29 percent are interested in rewards or merchandise.

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