ClickTracks and Lyris ListManager Come Closer Together
A year following the J.L
A year following the J.L
A year following the J.L. Halsey acquisition of ClickTracks, the parent company said it will tightly couple ClickTracks Web analytics data with its e-mail marketing platform Lyris ListManager. Clients will be able to track user behavior across e-mail and their Web site to gain more insight into conversions. Measured activity includes open rates and subsequent visits to the e-mail sender’s Web site.
Email senders can learn to better target messages. An example given in a company statement said “An e-mail campaign drives 10,000 visitors to a landing page and only 3 percent convert. A marketer can then analyze the behavior of the 97 percent that didn’t convert and target that segment with a follow-up offer.”
The next generation of e-mail marketing innovation looks like it will be in more closely integrating online marketing and e-mail, breaking down the silo between the two categories, and sharing ad management and resources across the platforms. A statement from J.L. Halsey said, “This milestone moves the company one step closer to its goal of providing marketers with a platform that integrates the core technologies of e-mail marketing, Web analytics, and Web content management.” Expect to see more new products and enhancements to the three core areas on J.L. Halsey’s roadmap in the months to come.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article