ClickZ Acquires “Who’s Marketing Online”

The Andover, MA-based ClickZ Network said it acquired Who’s Marketing Online, a Web-based magazine that provides tips, reviews, and resource listings for professionals new to online marketing.

ClickZ is the publisher of the daily online marketing resources “ClickZ” and “Microscope”.

“Our goal is to establish ClickZ as the ultimate resource for anyone interested in doing business on the Internet,” said Andrew Bourland, publisher and CEO of the ClickZ Network. “We are building a business to business network of online resources focused on Internet advertising, marketing and commerce. WMO’s substantial content archive, written with attitude, from an ‘in-the-trenches’ point of view is a perfect fit.”

Who’s Marketing Online redefined its editorial focus, and now offers five daily tracks for online marketing professionals: Media Buying, Media Selling, International Online Marketing, E-Commerce and Site Publishing.

Charles Sayers, the former publisher and content developer for Who’s Marketing Online, will join ClickZ as the company’s vice president of marketing and will continue to create content for the publication as well as for other ClickZ publications.

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