As you may know, ClickZ News has been dedicated to covering the online presidential campaign ads in our Campaign ’08 section. And next week, I’ll have the pleasure of talking shop in D.C. with others involved with and tracking this emerging ad vertical at the annual Politics Online conference.
Online political ad expert (I don’t throw around the ‘expert’ term lightly), Michael Bassik, VP of Internet Advertising at political consulting firm MSHC Partners will be leading a panel on “Online Political Advertising and the 2008 Election” on Wednesday. We’ll chat with online ad research folks Gordon Borrell of Borrell Associates and Patrick Quinn of PQ Media, firms that have each put out forecasts of online political ad spending recently.
It’s amazing how over the past few years events like Politics Online (commonly referred to by insiders as IPDI after the Institute for Politics, Democracy and the Internet at George Washington University, the show’s host) have grown. No longer is it just the evangelists who attend these events, but all sorts of folks involved in politics, of all political stripes.
If you’ll be there and want to meet up Wednesday, let me know! Email me.
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