It was a low-key day at the Republican National Convention on Monday, as scheduled events were called off due to the threat from Hurricane Isaac. But, there was still activity as the weather turned from sunny and balmy to downpour. Highlights included a visit by Geraldo Rivera to the Twitter space in the Tampa Convention Center.
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Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
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