It was a low-key day at the Republican National Convention on Monday, as scheduled events were called off due to the threat from Hurricane Isaac. But, there was still activity as the weather turned from sunny and balmy to downpour. Highlights included a visit by Geraldo Rivera to the Twitter space in the Tampa Convention Center.
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If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.