ClickZ Cofounder Andrew Bourland Dies
In his final weeks, the entrepreneur embraced the medium he so loved and reached out to friends and followers.
In his final weeks, the entrepreneur embraced the medium he so loved and reached out to friends and followers.
We’re saddened to learn that ClickZ cofounder Andrew Bourland died today after suffering from cardiomyopathy.
In 1997, Andrew and Ann Handley founded ClickZ as an online publication to cover the fledging Internet advertising and marketing sector. At the time, they asked people in the business to contribute articles — an approach that thrives today with more than 40 online marketing professionals writing ClickZ Experts columns.
“Handley and Bourland built the company by bootstrapping, pulling themselves up by their own available resources: hustle, ingenuity and free cash flow,” reported StartupGarden.com in an article that examines how the entrepreneurs made ClickZ into a profitable venture. Alan Meckler’s Internet.com acquired ClickZ in 2000; the online publication is now part of Incisive Media’s family of publications.
“One of Andrew’s most admired traits was his insistence upon writing back to the people who wrote to him for advice. He answered every email, and once upon a time that was a mountain a day!” wrote his wife, Jeanne, on his blog, Bourland.com.
In November, Andrew first publicly informed friends and followers about his terminal condition. On his blog, he also also shared his thoughts about the difficult decision on whether to die at home or at a Hospice house.
Andrew’s great work lives on, serving as the foundation for a new generation of online marketers.
Our sincere condolences to Andrew’s family and friends.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article