Smartphones make up more than 60 percent of all new phones sold these days and are still growing rapidly. The core demographics targeted by most brands already own such phones.
As branded apps become increasingly popular, knowing the do’s and don’ts of creating branded apps and leveraging mobile apps to market your brand has never been more important.
Joe Wu, CEO of 91 Wireless, one of the biggest independent app stores in China, talks to us about the latest trends in the country’s mobile apps market and shares tips and case studies on what marketers need to consider when developing branded apps.
Making a nice looking app is only the first step. How to get the word out and acquire more users to download and keep using it are critical issues for brands and agencies.
Watch this short video to get some nuggets of knowledge that will help you understand what it takes.
China-based readers can watch the video via Youku.
All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more