Smartphones make up more than 60 percent of all new phones sold these days and are still growing rapidly. The core demographics targeted by most brands already own such phones.
As branded apps become increasingly popular, knowing the do’s and don’ts of creating branded apps and leveraging mobile apps to market your brand has never been more important.
Joe Wu, CEO of 91 Wireless, one of the biggest independent app stores in China, talks to us about the latest trends in the country’s mobile apps market and shares tips and case studies on what marketers need to consider when developing branded apps.
Making a nice looking app is only the first step. How to get the word out and acquire more users to download and keep using it are critical issues for brands and agencies.
Watch this short video to get some nuggets of knowledge that will help you understand what it takes.
China-based readers can watch the video via Youku.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.