ClickZ Content Takeover Day One: A Look at What's Coming Up
ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there!
ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there!
ClickZ is hosting its Data-Driven Marketing Content Takeover from Tuesday, January 27 to Thursday, January 29.
Join us for day one of the takeover, where we will be looking at big data and the chief marketing officer, and finding out why only the tech-savvy will survive.
We will also feature an exclusive interview with DigitasLBi’s chief data scientist, Jason Kodish, who will reveal his thoughts on the world of digital analytics, and how he believes new data might be disrupting old planning strategies.
What’s more, our Making Big Data “Smarter” article, will explain how industry specialists from agencies such as Havas and Vizeum segment and test their data in order to make better-informed marketing decisions.
From Tuesday to Thursday, ClickZ’s Content Takeover will feature industry experts and brand executives sharing their views on the key data-driven marketing topics for the year ahead. They will look at the opportunities, challenges, and insights that derive from a data-driven process and how you can learn from these to enable a more efficient digital marketing strategy for your own company.
And don’t forget to register for our webinar “Cut Through the Big Data Noise to Capture Analytics” on Thursday, January 29, 2015, at 1 p.m. ET/10 a.m. PT, where National Geographic Society’s Mia Vallo, TD Bank Group’s Nick M. Necsulescu, and Marketo’s Heidi Bullock, will be giving their advice on combining various data-driven tactics to create an effective way of targeting the right audience for your marketing campaign.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resource[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report p...
View articleMadison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleFrom setting the right goals to building a profitable affiliate program, RedTrack's Irina Bystrova details five data-driven hacks to develop an effect...
View articleJames Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleCMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...
View article