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Building the ad agency of the future: The ClickZ Podcast with Mary Keane-Dawson

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Episode 21 with Mary Keane-Dawson

Building the ad agency of the future: Diversity, trust and transparency

Join Mary Keane-Dawson, digital maven, entrepreneur and business mentor, and Tim Flagg as they discuss how the advertising industry needs to adapt in order to remain accountable and cost effective in the age of big data and mobile first consumers.

Together, they look at why agencies should be aiming to better reflect society, and the benefits of diversity and equality to tap into talent and insights, to deliver the best advertising. They also take a microscope to the issue of trust and transparency in an age of big data, AI and new technology.

 

About Mary Keane-Dawson

Mary is a digital maven, entrepreneur and business mentor. After C-suite roles at WPP, Steak, Reform and Collective, in 2013 she co-founded medical technology start-up MyHealthPal as well as the women’s networking franchise How She Made It.

Mary started in advertising sales in the late 1980’s, the dawn of desktop publishing and has been part of the digital revolution ever since. She has helped guide several of the world’s largest brands’ in to the disruptive and evolving landscape of digital, including Mazda, Ford, John Lewis, BUPA, IBM, Nestle and British Gas. Mary was the first woman to Chair The Guardian Changing Advertising Summit, and she is a speaker, writer, business mentor and coach.

Mary stepped down as MD of Neo @ Ogilvy in May and is starting a new agency leadership role soon. She is a Global Ambassador for British Interactive Media Association, a Board member of Tech London Advocates and a non-executive director for several businesses.

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