Join Amir Malik, director of programmatic for Trinity Mirror, and Tim Flagg as they discuss how programmatic has evolved and its impact on the world of publishing. We’ll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies.
We’ll also discuss the importance of trust and transparency, particularly from the consumers perspective and the impact of ad-blockers.
Amir Malik began his career working at Google and then Bing, before joining the Daily Mail and working on their programmatic strategy, focusing on data acquisition and yield optimisation for Real Time Bidding.
Within the Daily Mail Group, Amir moved to Local World to develop their programmatic function from scratch. When Trinity Mirror acquired Local World, Amir became Director of Programmatic and Digital. His main area of focus has been transforming Trinity Mirror’s First Party Data capabilities along with its use of programmatic technology. It was recently announced that Amir would be leaving Trinity Mirror to join Accenture Interactive.
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