The importance of high quality content for publishers and marketers: The ClickZ Podcast with Andy Oakes
Episode 19 with Andy Oakes
The importance of high quality content for publishers and marketers
Hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers from one of the best-known voices in the industry.
Tim Flagg is joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum, to discuss content marketing, publishing, programmatic and the future of online advertising.
About Andy Oakes
Andy Oakes has been a central figure in the UK media and digital scene for over a decade and is now Managing Director and Co-Founder of BlueStripe Media, a PR and Content Marketing Agency based in Soho representing clients such as Propel, Byte London and Oban International.
Prior to this Andy was publisher of the legendary New Media Age, helped to launch The MediaBriefing and latterly was the Global Managing Director and Head of Content at The Drum where he also founded the Digital Trading Awards and Programmatic Punch events.
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