Looking for ideas on effective marketing approaches in social media?
Check out the Social Media & Video Strategies forum on Tuesday, Aug. 11, in San Jose, CA.
The lineup at the full-day event includes author Clay Shirky; Technorati CEO Richard Jalichandra; H&R Block Social Media Marketing Manager Stacy Gratz; Steve Grove, head of news and politics at YouTube; and Ricardo Guerrero, founder of Stwittergy.
ClickZ teamed up with YouTube and Google to hold the forum; it’s being run in conjunction with the Search Engine Strategies San Jose Conference & Expo. Go here to learn more.
Social media will be the focus of the ClickZ/Online Marketing Summit track on Day 2 of Search Engine Strategies.
There, Brian Kalma, head of user experience and Web strategy at Zappos; Brian Ellefritz, senior manager, social media marketing at Cisco Systems; and other digital marketing experts, will share their experiences about working on the front lines of social media marketing.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more