Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards. Omniture, Responsys, Marin Software, and Bazaarvoice Ask & Answer rounded out the list of award recipients.
DART for Advertisers was recognized in the ad management category; DoubleClick Mobile for its mobile marketing tool, and DoubleClick HD Video for video ad format or platform.
Other award recipients were: Bazaarvoice Ask & Answer for social media marketing; Marin Software for its search ad management tool; Omniture SiteCatalyst for analytics, and Responsys for e-mail marketing.
Special thanks to more than 1,000 people who submitted entries. You brought attention to lots of different tools that enable marketers to spend more time worrying about marketing than technology.
Also much thanks to our judges who evaluated finalists and winners.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.