Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards. Omniture, Responsys, Marin Software, and Bazaarvoice Ask & Answer rounded out the list of award recipients.
DART for Advertisers was recognized in the ad management category; DoubleClick Mobile for its mobile marketing tool, and DoubleClick HD Video for video ad format or platform.
Other award recipients were: Bazaarvoice Ask & Answer for social media marketing; Marin Software for its search ad management tool; Omniture SiteCatalyst for analytics, and Responsys for e-mail marketing.
Special thanks to more than 1,000 people who submitted entries. You brought attention to lots of different tools that enable marketers to spend more time worrying about marketing than technology.
Also much thanks to our judges who evaluated finalists and winners.
Influencer discovery is set to become easier with the launch of DSCVRY.team, a discovery division by Instrumental.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.