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    ClickZ Talks Political Ads on Canada’s Biz News Network

    The race for the presidency is so fascinating this election season, even the folks up north in Canada want to know more about it

    Author Date published June 5, 2008 Categories

    canada_biznewsnetwork.jpgThe race for the presidency is so fascinating this election season, even the folks up north in Canada want to know more about it. I had the pleasure of discussing online political advertising by the presidential hopefuls Tuesday night on Canada’s Business News Network (live via satellite from CNN’s studios in New York).

    The discussion centered on Barack Obama’s online ad spending, much of which ended up going to Google paid search (and some display, though we’re not sure how much). Check out the clip. (By the way, ClickZ is actually pronounced “ClickZee,” rather than “Clicks” as the esteemed Howard Green says it.)

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