The race for the presidency is so fascinating this election season, even the folks up north in Canada want to know more about it. I had the pleasure of discussing online political advertising by the presidential hopefuls Tuesday night on Canada’s Business News Network (live via satellite from CNN’s studios in New York).
The discussion centered on Barack Obama’s online ad spending, much of which ended up going to Google paid search (and some display, though we’re not sure how much). Check out the clip. (By the way, ClickZ is actually pronounced “ClickZee,” rather than “Clicks” as the esteemed Howard Green says it.)
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more