Stephanie Miller, an e-mail and social media marketing expert, joins ClickZ’s roster of Expert columnists. She’ll be writing the B2B E-Mail Marketing column, sharing her insights on the latest trends.
Miller’s roots in interactive marketing run deep. Now VP of market development for Return Path, she was the first publisher/advertising director of Wall Street Journal Interactive Edition in the 1990s.
Want to follow her on Twitter? Go here.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.