The Definitive Book on Email Marketing – Industry Experts & Readers Agree – This is the book on email marketing.
“It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.”
Tad Clarke, Editorial Director, MarketingSherpa Inc.
Everything you must know to utilize email marketing in your corporation or small business! This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results
Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more
We take a look at the ways Majestic Wine is implementing its multichannel retail strategy.
How can your email campaigns get an 88% open rate and a 68% click-through rate? There’s only one way I know: build ... read more