What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuringthe success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Knowing what works and what doesn’t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media efforts.
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more
Video consumption keeps increasing and Facebook is serious about a video-first world, encouraging us all to explore its full potential. Ian Crocombe, ... read more
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? ... read more