What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuringthe success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Knowing what works and what doesn’t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media efforts.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?