Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs; about the ways and means that email can be put to the test and how an individual named Ed goes about demonstrating the power of email and pointing to specific results.
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.