Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue. This is a book of proofs; about the ways and means that email can be put to the test and how an individual named Ed goes about demonstrating the power of email and pointing to specific results.
No matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true in SEO ... read more
Do your email subscribers use social media? Let me ask this a different way. Is anyone not using social media? Like email, ... read more